Like many people growing up outside of Los Angeles, the lure of Hollywood was an attraction too strong for me to resist. No, I didn’t yearn to be in movies or television, I wanted to work alongside and learn from others who are creating the bigger-than-life brands that Hollywood is so good at doing.

Straight out of college I was given the opportunity to join Sharon Sacks at Sacks Productions. Sacks Productions is the event production company behind many high-profile brands such as the Kardashians. While with Sacks, I participated in several events such as the infamous Kimye Wedding and Kardashian Christmas. My experiences in Southern California also included working with celebrity wedding planner Kevin Lee, Kate Hudson’s INBLOOM nutritional supplements and various other brands. I was a part of the marketing launch team for Tocaya restaurants, now with restaurants in California and Arizona. This was a particularly enjoyable position as it brought me home to Arizona quite often. Each of these employment experiences gave me the opportunity to learn firsthand the mechanics of building a brand while discovering what my real passion is—helping others create and grow their own unique brand.

Today I am back in Phoenix Arizona (yes, it really is that hot) pursuing that passion.

My excitement lies in truly getting to know a brand, understanding what makes them tick, who their audience is, and the story behind their creation. It's all about uncovering those core values. And, guess what? This approach consistently leads to authentic success and recognition. I've learned that it's not just about pushing products or services—it's about forming real connections between brands and their communities. By going deep, I've been able to create strategies that resonate on a profound level, building strong brand loyalty and achieving remarkable outcomes.